Attack From The Back Ski The Rut
Rise with Purpose
Attack From The Back Ski The Rut
Rise with Purpose
Rise with Purpose
Rise with Purpose
Attack From The Back was founded by Mackenzie Blizzard, an athlete rising through the fight with inoperable brain tumors and mitochondrial disease.
Every design, slogan, and logo is original, personal, and trademarked—created by Mackenzie to carry a story bigger than struggle.
This brand was built from the back—and it’s still rising.
We believe in purpose behind pain, and strength forged in struggle.
Attack From The Back isn’t just about underdog grit—it’s about rising from the unseen, where faith is built and light breaks through.
The back is where it begins.
Founded in 2023, Attack From The Back began as a hoodie pop-up on the side of a ski hill, gear sold out of totes to raise money for something bigger.
Since then, we’ve grown into a full-time ski shop in New London, NH, with a summer pop-up in Mt. Hood, OR.
We now carry everything from ski poles and helmets to goggles, apparel, and purpose-driven leisure wear, all priced to keep the mission moving.
What started at the bottom is still climbing.
Not just about the peaks—but every climb between.
This limited drop is a call to stay in it—through the highs, the lows, and everything in between.
Live Life Apex to Apex.
Half the price. Full send.
Race or freestyle—every helmet is 50% off.
Goggles: 25–50% off. Back protectors? 50% flat.
Moving fast. Limited stock.
Deals like this don’t stick around. Neither do excuses.
We partner with Education Rocks to help rewrite the future — one student at a time. By connecting U.S. students with students in developing countries, they make education personal, powerful, and life-changing. It's about building leaders on both sides of the world — and proving that impact starts with connection.
We back the dreamers who chase the edge. World Cup Dreams fuels elite snow-sport athletes with the funding and support they need to rise, compete, and stay in the game — because big dreams deserve a fighting chance.
Swing by the shop and check out the latest drops in person. We love seeing the crew show up.
207 Main St unit 1, New London, NH, USA
Open today | 08:00 am – 03:00 pm |
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