"Attack From The Back" was inspired and created by Mackenzie Blizzard, an athlete battling an inoperable brain tumor and mitochondrial disease. All designs, sayings, and logos are custom designed and trademarked by Mackenzie Blizzard.
We believe in purpose behind pain, strength forged in struggle, and the power of rising from the back — because light shines brightest when it comes from the dark. "Attack From The Back" isn’t just about underdog grit — it’s about coming from the unseen places, where strength is refined. David was the youngest. The back is where faith begins.
Established in 2023, "Attack From The Back" started as a pop-up hoodie shop on the side of the hill at ski races to raise money for charity. We have since grown to a full-blown ski shop, with a full time store in New London, NH and a three month summer pop-up ski shop in Mt Hood, OR. We now carry ski poles, helmets, goggles, ski clothes, leisure wear, and much more at very affordable prices.
Check out our limited time Apex to Apex drop. The slogan "Live Life Apex to Apex" is a reminder to live in the moment and take in every high and low you may be facing.
Get amazing deals on all things sweet protection. All of our Sweet Protection helmets, from race to freestyle, are 50% off, all goggles are 25%-50% off, and all back protectors are 50% off. This deal is for a limited time only and we are selling out fast.
Education Rocks partners US students with students in developing nations. Providing education for students in those countries, while turning the US students into global leaders.
World Cup Dreams Foundation exists to support, protect and inspire athletes. They provide funding and support to snow-sports athletes so those athletes can reach their full potential and make their dreams come true.
We love our customers, so feel free to visit during normal business hours.
207 Main St unit 1, New London, NH, USA
Open today | 08:00 am – 03:00 pm |
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